this is actually WEEE Man (great name!) designed by Paul Bonomini for the royal society for arts and Canon waste to: * to transform public perception of waste from "out of sight, out of mind" to visible, thought–provoking and behaviour–changing * to encourage the public, retailers and manufacturers to think carefully about waste reduction * to raise the profile of the recycling industry * to educate people on ethical consumer choice and sustainable resource management * to raise support among designers and manufacturers for environmentally friendly designs. it's been 'travelling' around the UK, so keep an eye out, it's a brilliant idea. more info see http://www.weeeman.org/html/impact/about.html